Conducting keyword research is one of the most important parts of SEO, not just for Cannabis SEO. It is more like data analysis. First, you gather all keywords the clean the keyword list based on cannabis companies’ goals,s and start working on those.

There are many types of keywords depending on intent and many other things. Here you will get some idea about types of keywords and how to use them to increase organic search traffic. Although just keyword research is alone not enough, there are some more.

Keyword Based On Buyer Intent

• Informational Keywords(Example: Cannabis/marijuana SEO helps to grow cannabis business?)
• Navigational Keywords ( Example: Cannabis SEO agency )
• Transactional Keywords ( Example: Cannabis SEO Cost)

Keywords By Their Length

• Short Tail Keywords (Example: Cannabis SEO)
• Mid Tail Keywords (Example: Best Cannabis SEO Agency In X city)
• Long Tail Keywords (Example: How much ROI Cannabis SEO campaign can bring)

These are the two most common types of keywords. But there are many more types which also include geo-targeted keywords (Important for those who want to rank in google maps) and many more.

Any cannabis SEO experts should start with the goal of whole cannabis marketing. This is how every good keyword strategy should start. As an example, if a cannabis product brand wants to just spread awareness then keyword research should be focusing on finding keywords with the search intent of gaining knowledge or informational type keywords.

But in case their target is to increase sales, improve brand image and attract new audiences then they should target keywords of every type related to the whole buyer journey.

Semantic SEO And Keyword Research For Cannabis Companies

Remember Google and other search engines are more toward entity-based SEO. They don’t use keywords to rank a page or product. A person or agency that offers cannabis SEO services must know about Semantic SEO and should know how entity-based works. This will clear the path for the upcoming SEO obstacles.

Finding Right Keywords FOR Cannabis SEO Project

To get gather all the relevant keywords, you need to use different tools. You can come up with your own if the cannabis business you are working with already has popularity (Branded Keyword). But using different tools will help you a lot.

Before that, you need to gather some more things for extensive keyword research. Such as

• List of cannabis-related website
• Cannabis-related companies
• Competitors who are using cannabis websites

In short, you will get a list of all competitors. Once done collecting those you can put those keywords into a keyword research tool. Such as:

• Ahrefs
• Semrush

Once you give the competitor list into tools this will give you a list of all the keywords that competitors are getting all the valuable traffic for, keywords they are trying to rank, and the most important keyword that people are using on google search for finding cannabis business online. This is are the only thing you need.

Now time to sort out keywords, Categorize the keyword based on where you need them to be. Such as :

• Informational Cannabis-related keywords for writing blog posts and guides based on their search and user intent. This will target the audience in the awareness phase. It also helps to position “a” brand as an expert. Helps to earn trust. At the same time, the informational keyword is a mostly long tail, which makes it easy to rank in the search engine and drive a good amount of organic traffic.
• Short and Mid tail keywords for the category pages. They are sometimes hard to rank but using both longtail and short tail keywords most of the time it became easy to rank for all. We will discuss more details about this later.

Remember anyone can extract keywords even if they have just an hour as an SEO expert. But finding the low-hanging fruit and most Convertable keyword is important. And creating a system focusing on those keywords is more important. All of them should be done on a good scale and precisely only then it will help.