Everyone try different things to grow both traffic and authority. Maybe some people never tried content syndication. But a small portion of them doesn’t know how to do it properly.
In this piece of content, why and how to use content syndication to give your site a boost.
What is Content Syndication?
Simply Content Syndication means, when someone publishes digital content, another person take this digital content and republish on a third party website.
By this process, both sides get some mutual benefit. Lets breakdown the benefits of both site.
Benefits Of Real Publisher
- Get extra visitor from the third party site( Only if it is done properly)
- Backlinks from the third party sites
- Bring More Targeted Lead
- Improve Social Visibility
- Gain more authority and trust
Benefits Of Third Party Publisher
- Get a relevant piece of content.
- Get a ton of new visitor on his site, through those contents.
Hope now you understand why you should use content syndication.
But remember one thing, if it is not done properly you will face multiple issues. Mostly duplicate content issue.
Find The Publisher
Firstly You have to find the sites to republish your content. In that case, you to work a little bit.
This is my favorite method. Because targeting niche based site for syndication can help you a lot. Because it will bring real niche related traffic that can convert fast. You have to follow this simple step.
- Go to google.com
- Use the search operator ( “This article originally appeared” + your keyword )
“This article originally appeared” + fat loss
Besides a specific niche based site, there are many sites that offer you the same opportunity to republish your content on their site, without any restriction.
Just go to those sites and post there. Here is a small list of sites that you can use.
|Business 2 Community||Free|
|Facebook Instant Articles||Free|
Contact With The Publishers
If you the first method, then you must have a long list of websites. As we mentioned earlier, they already posting other content on their website.
Create one simple email template, so you can use it for all the website publisher. Just mention that you have the same content that they might be interested in.
If they answer yes, then mention them about link attribute or canonical tag. I will briefly talk about this in the last part of this article.
Avoid Negative Issues
As I mentioned earlier if a person doesn’t follow some rules during syndication of his/her content. They will face various issues. Mostly duplicate content issue.
There are a few ways that you can follow to avoid those issues. Such as
rel=canonical: It is the most effective and best way to avoid the duplicate content issue. Ask your publisher to add a rel=canonical tag to your real content link. This will help search engine to understand better, which one is the real and which is syndicated.
No-Index: Adding no- index tag on syndicated content is another way to save yourself from the duplicate content issue. But the link from the syndicated content will still pass the page rank to the real site.
Direct Attribution Link: If third party sites direct link to your main post you can avoid the duplicate content issues.
At the beginning of every website, only thing matter is to gain visibility, boosting ranking and authority. Content Syndication can fill those gap. Just follow them as I mentioned.
Let me know, the result on the comment section.